The organization which accredits engineering programs in Australia, Engineers Australia, has launched a promotional campaign to showcase the pivotal role of engineering to society and the profound effects it has on our lives. The goal is to raise the profile of engineering and share the life changing work engineers carry out across all facets of society, while inspiring the next generation of our engineering change makers.
The campaign will be featured on billboards, prime-time television, and stream on demand, with the theme: “Engineering. Making Life Happen.”
Its purpose is to illustrate that engineers deserve greater recognition for their critical role in innovation and the evolution of technology to advance society through great engineering. By amplifying the voice of the profession, Engineers Australia seeks to give engineers more say in government and corporate decision-making.
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